About
A weekly study of how people, money, and minds collide.
Mind & Markets is a Sunday letter that sits at the seam of three disciplines: business, the practice of building; psychology, the science of why we choose what we choose; and economics, the language of incentives at scale.
Each issue picks one idea worth slowing down for — a behavioural quirk, a market anomaly, a quietly important paper — and traces what it means for how we work, invest, and live.
Subscribe by checking back every Sunday.
The Editors
Economics & Consumer Psychology
Simran Mehta
My name is Simran Mehta, I am a student at B.D. Somani International School with a strong interest in business, economics and consumer psychology. Through this platform, I explore the ideas, trends, and strategies that shape the way people think, spend, and make decisions. My goal is to break down complex concepts into engaging and accessible insights for curious readers.
Marketing, Branding & Consumer Behavior
Aahana Bhuskute
My name is Aahana, and I am a student at B.D. Somani International School with a keen interest in marketing, branding, and consumer behavior. I am fascinated by how different brands build their identities, connect with audiences, and influence the choices people make. Through this platform, I explore the strategies, trends, and ideas that shape the world of business and marketing.
Why we started this
We started Mind & Markets because the most interesting ideas live in the gaps between disciplines. Business without psychology is just spreadsheets; economics without human behaviour is just theory. Every Sunday, we try to bridge that gap — one idea at a time.